Ferm is a Flemish organisation active in health, care, and social wellbeing, supporting families and local communities through a wide range of social initiatives.

A new name and visual identity for Ferm, developed while collaborating at Accenture Interactive, creates a contemporary and approachable brand system. Combining a distinctive logotype, warm colour palette, and people-centred photography style, the identity expresses the association’s values of care, support, and empowerment.
2019
Brand designer. Accenture Interactive.
︎︎︎ Logo design
︎︎︎ Visual identity & guidelines
︎︎︎ Illustration style
︎︎︎ Follow up digital applications



aliciacristo@gmail.com
A.C.M.E. Graphics