Lunch Garden is one of Belgium's best-known restaurant chains, serving Belgian classics for over 50 years. In 2023 the creative and strategy team at Wunderman Thompson Belgium proposed a rebranding built around the positioning Crazy about Belgian classics.
The new identity celebrates the joy of Belgian comfort food through a bold typographic language, a vibrant colour palette, and expressive food photography.
A custom price tag, reimagined as a distinctive brand asset, reinforces the brand's passion for its dishes while creating a recognisable visual element across communications.
The new identity celebrates the joy of Belgian comfort food through a bold typographic language, a vibrant colour palette, and expressive food photography.
A custom price tag, reimagined as a distinctive brand asset, reinforces the brand's passion for its dishes while creating a recognisable visual element across communications.
2023
Brand designer. Wunderman Thompson.
︎︎︎ Visual identity
︎︎︎ Extensive guidelines
Brand designer. Wunderman Thompson.
︎︎︎ Visual identity
︎︎︎ Extensive guidelines
