bpost, Belgium's leading postal operator, developed a campaign in 2023 to attract students to apply for summer jobs.
A visual style developed within the creative team at Wunderman Thompson Belgium, translating the bpost brand into a young and playful social media campaign. An expressive illustration style, combined with animation and humour, was designed to make the campaign feel energetic and approachable.
A visual style developed within the creative team at Wunderman Thompson Belgium, translating the bpost brand into a young and playful social media campaign. An expressive illustration style, combined with animation and humour, was designed to make the campaign feel energetic and approachable.
2023
Brand designer. Wunderman Thompson.
︎︎︎ Illustration & visual style
︎︎︎ Art direction for motion
Brand designer. Wunderman Thompson.
︎︎︎ Illustration & visual style
︎︎︎ Art direction for motion
